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Coastview Strategic Advisory logo COASTVIEW Strategic Advisory Book a session
CFO-LED FINANCE & ACCOUNTING

Guiding you from
insight to impact.

One team for the books and the decisions. We run your accounting function end-to-end and put a CFO on top of it who turns what the numbers say into what you should do.

STRATEGIC ALTITUDE · OPERATIONAL ACCOUNTABILITY · Clarity. Control. Growth.
1–2 Day Replies
Never waiting on us.
Plain English
No jargon. Ever.
One Accountable Team
The books and the decisions.
OUR APPROACH

Three things every engagement leaves behind.

01

Clarity.

See the business as it actually is. We start with honest, plain-English diagnostics.

02

Control.

Cash flow you can read, KPIs you can act on, and a steady cadence that turns financial anxiety into confidence.

03

Growth.

A plan you can actually run. Insight turned into impact, so the business keeps moving toward the goals you started it for.

ENGAGEMENTS

One finance function. Two ways in.

Both engagements run the whole back office — categorization, close, statements, AP, AR. The difference is whether a CFO sits on top of it, forecasting your cash and sitting in on the decisions.

Full engagement Partnership Monthly · CFO + full back office
Best for

Owners who want one accountable team running the finance function, and a CFO in the room when the decisions get expensive.

You hand over the accounting function and stop managing it. Every month: a close on a published date, a CFO report and KPI scorecard, a 13-week cash forecast rolled forward, and a working session where we decide what to do about what we found. Questions in between get an answer within 1–2 business days.

What's included →
Books only Bookkeeping Monthly · full back office, no CFO layer
Best for

Owners who need the accounting function off their desk and done properly, and aren't ready to pay for strategy on top of it.

The same back office, run by the same team to the same standard: categorization and reconciliation, a real monthly close, statements, AP and bill pay, AR and collections, and 1099s. Accurate books and someone who owns them — without the forecasting and decision support.

What's included →
Just the insights The Financial Checkup Included in onboarding · or standalone
Best for

Owners who suspect their numbers are hiding something and want a clear answer in weeks, not quarters.

We never quote a finance function blind, so every engagement opens with a full diagnostic of your numbers and systems. If you're not ready to hand over the function, buy the diagnosis on its own — fixed fee, no commitment, and the fee rolls into month one if you join within 30 days.

See what it covers →
Situational Custom Projects Scoped & priced to the project
Best for

A specific moment that needs a sharp deliverable: a transaction, a turnaround, a board ask, or a system change.

Defined-scope work that sits outside an ongoing engagement: M&A and diligence support, system implementations, board prep, turnaround analysis, or financial modeling.

Discuss a project →
HOW WE WORK

A working session, not a slide deck.

1

Listen

A free 30-minute call. You tell us where the business is stuck; we tell you whether and how we can help.

2

Diagnose

We sit with the actual numbers (cash, margin, pipeline, team) and surface what's preventing you from reaching your goals.

3

Move

We deliver at the volume you need. Insight creates outcomes, and you stay in control of your next move.

FROM A CLIENT
Coastview — the founder's desk
THE ADVISOR

Strategic finance that speaks operator, not analyst.

Coastview turns financial information into clear decisions and decisions into outcomes, drawing on a broad base of experience across portfolio companies, contractors, manufacturers, retail and wholesale, and mission-driven organizations. Strategic at the top. Accountable on the ground. Direct, confident, no jargon.

— Andrew VarneyFOUNDER & PRINCIPAL ADVISOR
NOTES FROM THE WORK

Plain-English thinking on practical problems.

What gets rewarded gets repeated — A CFO's Real Job: Turning 3s into 4s
OPERATING PLAYBOOK

"Sometimes the most valuable work a CFO does isn't in how they handle millions of dollars. It's how they turn a 3 into a 4 — quietly moving a whole organization from doing their job to owning outcomes."

Why Your Business Systems Are Failing You (And What It's Costing You)
OPERATIONS

"If you're the primary operator, you are the main revenue-generating asset in the business. Every hour spent wrestling with clunky software is an hour you're not spending on the work that actually drives growth."

Breaking the Long Silence
RELATIONSHIPS

"We don't want to appear transactional, so we let good relationships quietly die from neglect. There is far more goodwill stored in your past relationships than you probably realize."

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Read all insights

Bring your questions. We'll bring the answers.

Tell us where the business is stuck. We'll set up a 30-minute working session, no slide deck, no obligation.

Request a session
We reply within 1–2 business days. Sessions held over video or in person.